Can we do just one, GEO or SEO?

Technically yes, but they cover different customer behaviours. Customers still using Google are reached through SEO; customers asking an AI assistant are reached through GEO. Doing one means writing off the other entry point. They share most of the same content foundation, so the marginal cost of doing both is modest.

How long does GEO take to show results?

The technical foundation — structured data, crawler access, content structure — can be in place within days. But generative engines need to re-index and build trust, so citations typically appear in four to twelve weeks. That is slower than classic SEO because model knowledge updates on its own cycle.

How do we verify GEO is working?

Ask the target questions directly in ChatGPT, Perplexity and similar tools, then check whether your company is cited and whether the cited content is accurate. We record a baseline before starting and review it periodically. This is more direct than rank tracking because a citation either happens or it does not.

Our site is built in React or Vue. Does that matter?

Yes. Most AI crawlers do not execute JavaScript, so client-rendered content is invisible to them. The fix is server-side rendering or static generation so the content appears in the raw HTML. We assess the current build before judging how much needs to change.

Quoted by project scope, following a diagnostic of the current site. The diagnostic itself lists concrete problems in priority order and remains useful to you even if we do not proceed further.

Generative Engine Optimization

GEO and SEO search marketing

The way customers find services is splitting in two: some still search Google, others now ask an AI directly. We work both paths, so the company ranks in search results and gets cited in AI answers.

What is GEO?

GEO is Generative Engine Optimization: the practice of getting your company cited when ChatGPT, Perplexity or Google AI Overviews answer a user's question.

Classic search returns a list of links and the user compares them. A generative engine returns a single synthesised answer with a handful of sources attached. Whether you are one of those sources decides whether you exist at this new entry point. Cited sites receive both exposure and transferred trust; uncited sites are simply absent — there is no second page to turn to.

How is GEO different from SEO?

SEO competes for a position on the results page. GEO competes to be a cited source inside a generated answer. Different targets, different technical requirements.

Dimension	SEO	GEO
Competing for	Position on the results page	Citation inside the AI answer
How results appear	Ten blue links, user chooses	One synthesised answer, few sources
Content requirement	Keyword coverage, topical depth	Extractable statements, Q&A structure
JavaScript	Google largely handles it	Most AI crawlers do not execute it
Source of trust	Backlinks, domain authority	Cross-source entity consistency
Verification	Rank tracking, traffic data	Ask directly, observe citations

Both share most of the same content foundation, so working them together is more efficient than running them separately.

What exactly do we do?

Diagnose the current site first, then execute technical and content work in priority order. The full scope is below.

GEO scope

AI crawler access rules: Explicitly allow GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended in robots.txt, so default rules do not lock you out.
llms.txt site guide: A plain Markdown statement of the company entity, services and contact details, so models get accurate facts without parsing HTML.
Structured data: Organization, Service, FAQPage, Article and BreadcrumbList markup, so machines can read what the content is and how it relates.
Answer-first content structure: Questions as headings, direct answers immediately after, detail below. This is the format generative engines extract most readily.
Entity consistency: Verify company name, address and phone match exactly across the site, business profiles and registry records, strengthening entity signals.
Server-side readability: Ensure content exists in the raw HTML rather than depending on JavaScript to render.

SEO scope

Keywords and search intent: Analyse the phrases customers actually type rather than industry jargon, and plan content around them.
Titles and content architecture: Design titles, meta descriptions and heading hierarchy for both click-through and topical clarity.
Technical SEO: Canonical tags, hreflang, sitemaps and index control, so search engines read the site structure correctly.
Site performance: Optimise Core Web Vitals — load speed and layout stability are themselves ranking factors.
Internal linking: Build topic clusters and link paths that direct authority to the pages that matter.
Measurement setup: Google Search Console and analytics configuration, establishing a data baseline you can keep watching.

Case

Case: Care Ride Big Taxi

An accessible taxi service site optimised for local search. Customers type specific phrases such as "wheelchair taxi" and "airport big taxi", and the content and markup were built against those.

LocalBusiness structured data: service area, contact details and operating information marked up for both search engines and AI.
FAQPage markup: five common questions as structured data, covering booking lead time, passenger capacity, payment methods, coverage area and fares.
Complete social markup: Open Graph and Twitter Card in place, so shared links render correctly.
Keyword-led heading architecture: headings map to search phrases rather than internal terminology.

Open the site

This site is the demonstration

The site you are reading was built to every practice described above. The figures below can be verified right now.

JavaScript shipped: 0 KBAll content lives in the raw HTML; AI crawlers need no script execution to read it.
Layout shift (CLS): 0.000No layout movement during load.
Accessibility: WCAG 2.1 AAZero automated violations across both languages and both colour schemes.
Structured data: 7 typesOrganization, WebSite, WebPage, Service, FAQPage, BreadcrumbList, ProfessionalService.

Check every item with view-source, Google's Rich Results Test, or any SEO tool you prefer.

Frequently asked questions

Can we do just one, GEO or SEO?: Technically yes, but they cover different customer behaviours. Customers still using Google are reached through SEO; customers asking an AI assistant are reached through GEO. Doing one means writing off the other entry point. They share most of the same content foundation, so the marginal cost of doing both is modest.
How long does GEO take to show results?: The technical foundation — structured data, crawler access, content structure — can be in place within days. But generative engines need to re-index and build trust, so citations typically appear in four to twelve weeks. That is slower than classic SEO because model knowledge updates on its own cycle.
How do we verify GEO is working?: Ask the target questions directly in ChatGPT, Perplexity and similar tools, then check whether your company is cited and whether the cited content is accurate. We record a baseline before starting and review it periodically. This is more direct than rank tracking because a citation either happens or it does not.
Our site is built in React or Vue. Does that matter?: Yes. Most AI crawlers do not execute JavaScript, so client-rendered content is invisible to them. The fix is server-side rendering or static generation so the content appears in the raw HTML. We assess the current build before judging how much needs to change.
How do you charge?: Quoted by project scope, following a diagnostic of the current site. The diagnostic itself lists concrete problems in priority order and remains useful to you even if we do not proceed further.

Have a project in mind?

Tell us where the business is and where you want it to go. We assess feasibility first, then propose.

Contact [email protected]